Known for being the go-to for anything beauty related, Shandy Ross initially started Primetime Beauty as a means to share thoughts on the latest beauty products along with makeup looks. During this time, she has worked with and been acknowledged by various makeup brands such as NYX, Urban Decay, Revlon, Beauty Bakerie, Pixi, Black Opal, LA Girl, and more. She has also racked up over 1 million views on her beauty channel on YouTube with her reviews, makeup tutorials, and beauty hacks.

Years later, Primetime Beauty has evolved into also providing the latest news, tips, and trends in the beauty world through the blog, visual inspiration through social media, and flawless makeup applications in their beauty studio.